October 2021 Edition: dentsu Covid-19 Recovery Navigator
Consumers need flexibility and reassurance as they return to pre-pandemic activities. Consumers are returning to the activities they define as “normal” (including returning to work, indoor dining, and exercising at the gym). In order to do so with peace of mind, they are adopting safety measures like wearing masks, spending time with smaller groups, and modifying travel plans. Brands need to understand that consumers need flexibility right now. Learn more in our latest report.
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