November 2021 Edition: COVID-19 Recovery Navigator
Caring about climate change is not a generational issue. In fact, Boomers and Gen X are just as likely as Millennials and more likely than Gen Z to say they regularly act with the climate in mind. There is an opportunity to engage all consumers with sustainable messaging: Boomers appear particularly receptive to making business sustainable, while younger generations are more likely to expect brands to educate and involve them.
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