Dentsu Consumer Navigator: Digital Ownership & the Metaverse 2023
With industry conversations around Web3 technologies gaining momentum, dentsu took a deep dive into consumer consideration and adoption of these technologies. The takeaway? It’s still early days for consumers. As capabilities and experiences, from cryptocurrency to NFTs to the metaverse, start getting traction, many are experiencing growing pains. And that’s threatening consumer belief and investment in the future of the technologies.
Your details were submitted successfully.
There was a problem!
It seems there was an error submitting your details. Please try again later.
Thank you for downloading our report. You can access the PDF at this link.