Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (English)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • About Dentsu
    • Our agencies
    • Our work
    • People & Culture
    • Sustainability
    • Our leadership
  • Solutions
  • Insights
    • Consumer Insights
    • Industry Insights
    • CMO Navigator
    • Blog
    • Subscription Center
    • Consumer Vision 2035
  • News
    • News releases
    • Newsroom
  • Careers
    • Careers & Job Opportunities
    • Hybrid work
  • Contact Us

Download Report

The Rise of Gaming: Consumer Sentiment Study

Gaming’s growth has been exponential and it is expected to continue. 60% of US consumers are interested in ‘play-to-earn games.' Two-thirds tuned in to watch others play in 2021 and more than a third (35%) state that they are likely to live-stream their own gameplay next year. 

Our report also finds that brands are welcome in the gaming environment. Two-thirds of US consumers feel positively about brand integrations within games and almost half (48%) said they purchased a brand after seeing it featured in a video game. Food, beverage and sports apparel companies are the non-endemic brands consumers would like to see integrated within video games the most. 

Thank you!

Your details were submitted successfully.

There was a problem!

It seems there was an error submitting your details. Please try again later.

Thank you!

Thank you for downloading our report. You can access the PDF at this link.

Policies

  • Privacy policy
  • Cookies
  • Our Policies

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on LinkedIn
  • Visit us on Twitter
  • Visit us on YouTube

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.