October 15th Edition dentsu Recovery Navigator
While macro concerns about the pandemic remain, on a personal level consumers feel things are stabilizing – they express a slightly more optimistic outlook and have started to resume more activities outside the home. This month’s Navigator report also takes a look at the pivotal role News has played in helping consumers navigate these trying times. Consumers are reading more news during the pandemic and consider it to play a crucial role in American society. They believe that brands who support news organizations through advertising play a role in spreading critical information.
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