Dentsu Consumer Navigator: Sustainability 2023
Our latest report gauges and compares American consumers’ sustainable practices from 2022 and 2023. We found that consumers understand the complexity and systemic nature of sustainability, and they expect brands to do the same. Recognizing the multiple aspects of sustainable best practices – from sourcing, to production, to packaging – takes brands well beyond promises into the realm of tangible impact. To be viewed as a sustainable brand, consumers expect companies to take a holistic approach: affordability, responsible sourcing, operations and production, and supporting natural ecosystems.
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