“We cannot choose the challenges we face, but we can choose how we respond to them.” –Greek Philosopher, Epictetus
It is becoming clear that COVID-19 presents a challenge unprecedented in modern times - disrupting nations, economies and lives in ways not thought possible a few weeks ago.
Our ability to respond to this change in productive and constructive ways depends on our ability to sift through the overwhelming torrent of news and information: to understand key dynamics and derive actionable insights that allow us as marketers to adapt in meaningful ways to safeguard and enhance the well-being of our people, our brands and our consumers.
It is in that spirit that we developed the Dentsu COVID-19 Pulse: to bring together and curate the most up-to-date information, insights and thinking from across the Dentsu network to help marketers navigate the shifting road ahead.
As you will see from our first edition of the Dentsu COVID-19 Pulse report, consumers are looking for brands to take an active leadership role in helping them weather this storm. That means, more than ever, brands have an opportunity (dare we say mandate) to not just MARKET AT consumers as transactional buyers of products, but MATTER TO people as individuals and members of communities.
As devastating as this crisis is, it offers a unique chance for brands to truly live their purpose. At Dentsu Aegis Network, we stand ready to support you in this journey.