Far from a return - this is a revolution of rising expectations

COVID-19 has clearly been an inflection point, fundamentally reshaping how we live, work and socialize; and leading us to re-evaluate fundamental issues of economic, social and racial equality. Some of the changes wrought will be lasting while others will be temporary. 

The Big Reset - the theme for this year's Cannes Lions Festival of Creativity - is apt as both consumers and marketers re-evaluate the role that brands could and should play to drive progress. As bracing as the crisis has been, it is transforming what consumers expect of us as an industry and what we should expect of ourselves as marketers. Marketing as a discipline is being given – and is expected to deliver –against an increasingly broader remit: with brands no longer being mere providers of products and services, but as change agents of our cultural, social and economic context. 

See what we're up to at Cannes

Get to know the trends ahead of the festival and dentsu sessions to attend. Sign up to receive daily updates on  highlights, award wins and more. Learn more>

View our on-demand webinars and livetalks

Gain agency insights on the latest trends, market research and forecasts in marketing and advertising. Our distinguished strategists across dentsu share their thoughts on what's next in creative and content, media, commerce and customer loyalty.

View Prior LiveTalks

Missed one of our webinars? View on-demand content across marketing, tech and digital transformation.

Link to View Prior LiveTalks