Connected customer identities create connected customer experiences.
By connecting customer experiences to customer identities, marketers accelerate their ability to examine and learn from customer interactions with their brands. Identity resolution is at the very foundation of our marketing technology stack framework and it is the reason why we keep customer identity top of mind in every technology implementation or system integration we deliver.
There is no one product or piece of technology that is going to solve identity resolution across your customer experience. There is no silver bullet. Instead, marketers should think through the different ways customers are interacting with your brand, how they are being identified at each of those touch points, and how engagements, attached to that identifier, will be brought back to a “source of truth” and resolved to inform the customer’s profile.
first-party customer records managed by Merkle
coverage of U.S. households via Merkury product
PII match via M1 product
The Cookieless World
As the clock is ticking on third-party cookies, our report cuts through the ambient noise to help you prepare for the cookieless world. Most technology platforms have recently implemented or announced restrictions around data collection and user tracking through their web browsers and operating systems.
In the midst of sensationalist headlines, technical solutions still being worked out, and a lack of shared standards to get behind, it is normal for marketers to feel lost and nervous. In this new definitive guide for global marketers, we rise above unique market perspectives to help you focus on what you should know today and investigate tomorrow to be ready in 2023, when the world will become cookieless.Read insights
Our identity solutions
Get in touch
Is your organization looking for a flexible, scalable identity solution? Get in touch for a consultation.
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