Dentsu Named in Salesforce Consulting Partners Report

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Agency is recognized for capabilities within Salesforce ecosystem

New York, NY -- June 16, 2021 – Dentsu today announced that it is recognized in The Forrester Wave™: Salesforce Consulting Partners, Q2 2021 by leading independent research firm Forrester Research, Inc. and is the only company included in the report that is designated by Salesforce as an agency partner. The agency was recognized for its strengths in Marketing Cloud and Commerce Cloud, overall transformation stories, and for showing a “strong vision for the market and roadmap to deliver.”

The Forrester Wave™: Salesforce Consulting Partners, Q2 2021 report used 23 criteria to evaluate 13 top Salesforce Consulting Partner providers, including a focus on implementation, strategy consulting, and support capabilities.

Dentsu received the highest-possible score in the Marketing Cloud and Commerce Cloud criteria, and was also evaluated on the criteria of multi-cloud deployment, strategy performance, commercial models, vision, and execution roadmap.

“Dentsu has made a significant investment, both financially and strategically, over the past several years to expand our Salesforce prowess globally and we believe being named in this report is validation that we are on the right path,” said Brady Flaherty, senior vice president and global Salesforce practice lead. “As an agency, we are not approaching the role of Salesforce partner the same way as many others in the space. Our relationships with CMOs and deep understanding of customers’ behaviors and needs will continue to drive our success.”

Dentsu is a 17-year Salesforce Consulting Partner, the number-one agency partner in the Salesforce ecosystem, and a top-six partner globally.

To download the full report (available to subscribers or for purchase), visit the Forrester website.

About dentsu:

Part of dentsu, dentsu is made up of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsumcgarrybowen, Merkle, and supported by its specialist brands. Dentsu helps clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM and creative, dentsu operates in over 145 markets worldwide with more than 46,000 dedicated specialists.