Seasoned Healthcare Marketing Executives Susan Johnson and Stephen O’Dea Join dentsu health
Reinforcing the Client and Human-Centric Approach to Healthcare Marketing
New York, NY – March 31, 2022 – Dentsu Health today announced the appointment of healthcare marketing industry veteran Susan Johnson, as SVP, Integrated Client Director, and Stephen O’Dea, as VP, Global Health Media. Susan and Stephen’s appointments followed a series of high-profile recruitments at dentsu health since its launch last year.
In this role, Susan will be leading the end-to-end service delivery and development for dentsu health’s integrated clients globally. Before joining dentsu health, Susan served as SVP, Customer Engagement at Outcome Health where her team fostered the relationships with the largest health systems utilizing the Point of Care platform. Prior to her time at Outcome Health, she held various roles at Publicis Health including SVP, Worldwide Accounts, functioning as a Global Client Partner for one of the largest health clients at Publicis. She started at Publicis working on the Contract Sales Organization side and was integral in the growth of Touchpoint Solutions in Publicis, helping to grow the company from $38m in 2007 to over $250 million when she moved into the Global Partner role. Susan began her career in the pharmaceutical industry, spending over 13 years at Wyeth (Pfizer) in various roles. She spent time in CRM, data and analytics, fleet services, Payor Marketing and Account Management. Susan takes pride in the fact that each step of her career has brought her closer to the patient, building solutions that directly impact patients’ lives, from the waiting room to the treatment room and to their homes.
“Susan has vast experience in working with the sales team internally and clients externally. Her intense client-focus stems from having sat at the other side of the table.” said Matt McNally, global president of dentsu health. “Our health and experience with healthcare is so critical, personal and intimate, everything we do must be grounded on human care – caring for our clients, the physicians, and first and foremost, the patients.”
Stephen O’Dea also joins dentsu health with 10 years of proven track record at major agencies such as Publicis Health Media, OMD USA and Starcom Mediavest Group. Stephen dedicated much of his career in the healthcare sector but has also worked with a diverse portfolio of clients in other sectors such as CPG, where he drew experience and inspiration from, to push the boundaries and continue to evolve how he approaches media strategy and creative storytelling.
“Stephen truly understands each individual client’s unique needs and problems. He holds himself accountable for their investments, delivering creative and bespoke solutions, rather than a cookie-cutter solution.” said Amanda Lawson, SVP, head of health media. “An approach that we all subscribe to and operate under at dentsu health – client and human-centric.”
About dentsu health
Dentsu health is transforming the healthcare agency services model through a global teaming platform of 2,000+ experts. Across our global agency brands, specialist agencies and open ecosystem of external partners, we specialize in health, wellness and pharmaceutical marketing.
Dentsu health unites leadership in data and technology with a deep understanding of the emotional territory of healthcare. We equip brands to connect with the right audience at the right moment, but always with ideas that speak to the heart.
Jennifer Ferguson, Chief Communications Officer, dentsu Americas