Dentsu Aegis Network Partners with Ad Council During Bullying Prevention Month
NEW YORK — October 15, 2019 – Dentsu Aegis Network is partnering with the Ad Council’s “Because of You” campaign to engage the media community on a pro bono basis and drive meaningful impact around the issue of bullying prevention. October is Bullying Prevention Month, an opportune time to reach teens and remind them of how their behavior can affect others.
Dentsu Aegis Network leveraged its talent and media expertise to inform targeted donated media outreach and placement to reach teens. The company was able to secure more than 14 million impressions through donated media from top teen-focused channels.
Because of You acknowledges the impact—for better or for worse—that words and actions have on others. The public service announcements, created pro bono by ad agency TBD, ask viewers to think about how they might make others feel before they do or say something. Teens who want to learn more can go to BecauseOfYou.org to use an interactive tool that encourages self-reflection by focusing on specific actions, such as exclusion, shaming or escalation. The campaign’s mission is to inspire teenagers to create an inclusive culture for themselves and their peers.
Supporting the Ad Council on this campaign is part of the Dentsu Aegis Network’s overall commitment to the 17 Sustainable Development Goals (SDGs). This work specifically supports SDG number three, to “ensure healthy lives and promote well-being for all at all ages.” The SDGs were adopted by all United Nations Member States in 2015 as a universal call to take action and address key issues by 2030, protecting the planet and ensuring that all people enjoy peace and prosperity. Each goal helps develop a balanced mission on social, economic and environmental sustainability efforts.
“Bullying Prevention Month is another great time to remind teens that what they say and do can really change somebody else’s day, year or even life,” said Heidi Arthur, Ad Council Chief Campaign Development Officer. “We’re incredibly grateful to Dentsu Aegis Network for helping us spread the ‘Because of You’ message of empathy and inclusion.”
Bruce Reynolds, U.S. Social Impact Director, Dentsu Aegis Network, said: “Two-out of-three teens say they’ve experienced bullying, which is an alarming statistic, especially when we look at how this is associated with mental health. Bullying can have a tremendous long-term impact so it’s an honor to support the Ad Council and help make a positive difference in this area.”
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Notes to Editors:
About the Ad Council
The Ad Council is where creativity and causes converge. The non-profit organization brings together the most creative minds in advertising, media, technology and marketing to address many of the nation’s most important causes. The Ad Council has created many of the most iconic campaigns in advertising history. Friends Don’t Let Friends Drive Drunk. Smokey Bear. Love Has No Labels. Its innovative social good campaigns raise awareness, inspire action and save lives. To learn more, visit AdCouncil.org, follow the Ad Council’s communities on Facebook, Instagram and Twitter, and view the creative on YouTube.
About Dentsu Aegis Network
Part of Dentsu Inc., Dentsu Aegis Network is made up of ten global network brands; Carat, Dentsu, dentsu X, iProspect, Isobar, mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum and supported by its specialist/multi-market brands. Dentsu Aegis Network is Innovating the Way Brands Are Built for its clients through its best-in-class expertise and capabilities in media, digital and creative communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 145 countries worldwide with more than 47,000 dedicated specialists.