Dentsu Aegis Network Reorganizes U.S. Media Operations

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Dentsu Aegis Network has reshuffled its U.S. media management team, promoting Michael Law to the role of President of Amplifi, the group’s investment and innovation arm. 

Law will now lead the overall media investment, productivity and media partnerships strategy for Amplifi. He previously served as executive vice president/managing director, DAN, U.S. Media Investments. 

Andy Donchin, who has been the firm’s Chief Investment Officer, has been bumped up to chairman of Amplifi. The 30-year company veteran will continue to focus on commercial relationships and media partnerships, the agency said, adding that he will also be involved in business development and managing client relationships. 

Lucas Cridland has assumed the role of Chief Operating Officer, DAN Media, U.S. Cridland is tasked with overhauling workflow operations and will oversee the company’s newly formed operations function, inclusive of all platforms, workflows, technology, delivery organizations, and service models that are used to plan, buy, and pay clients’ media activity. Cridland was previously President, Amplifi, U.S. 

The three executives report to Doug Ray, Chairman of DAN Media. 

The changes come after a strong 2018 for the group--DAN Media billings grew 28% last year, according to agency tracker RECMA. Recent clients include Intel, United Airlines, LMVH, Subway and P&G. 

Said Ray: “Amid this significant momentum, we continue to look for new ways to drive more effectiveness for our clients and efficiency for the organization. At the same time, it’s paramount that we stay ahead of the curve in terms of innovation, ideation and execution. There is a clear evolution happening in our industry, and critically the media marketplace.”