Dentsu Creative's annual survey of 700 CMOs and senior marketers in the US, UK, Australia, Brazil, Canada, India, Italy and Spain forms the 'Dentsu Creative CMO Report 2023: Creativity at a Crossroads'. Featuring insights from strategists and leaders across Dentsu Creative globally, ‘Creativity at a Crossroads’ unpacks eight key themes, with recommendations and case studies, to drive business transformation through the intersection of Brand, Experience and Culture.