Health 2030 addressed four core areas of transformation for health and wellness brands over the next decade, leveraging findings from The Age of Inclusive Intelligence, a dentsu study that combined insights from both consumers and futurists to define how expectations and habits will evolve throughout our journey to 2030, as technological advancements and other disruptions shape the society of the future.

In our first white paper in this series, Health Marketing in the Age of Universal Activism, we focused on the first of the four ‘forces’ outlined in The Age of Inclusive Intelligence. In Part II, we discussed the second ‘force’, Synthetic Society, and what implications it will have on health and wellness brands. In this paper (Part III), we will examine what implications the emergence of bigger, bolder brands combined with consumers’ willingness to trust fewer brands for a wider range of products and services will have in the health and wellness sectors.