The National Retail Federation’s Big Show returned to its pre-pandemic popularity in 2023, welcoming nearly 35,000 retail industry professionals to witness the latest innovations in retail and find inspiration from partners and peers. On the wave of dramatic changes in shopper behavior, NRF’s Big Show attendees were eager to find an even fresher display of invention than before. Our NRF Rewind summarizes 3 themes emerging from Retail’s Big Show that retailers and brands should consider in strategic development.