Challenge
We needed to find an entertaining way to promote the complex health benefits of Avocados From Mexico. How could we simplify difficult concepts such as "nutrition density” and "polyunsaturated fats" within the stringent USDA regulations, while getting new leads?
Solution
Cocina para el Corazón with Thalia, a first of its kind celebrity-personifying dialog system that challenges prospective users to a 30-day one-to-one cook-off. A total of 25 hyper-customized videos, voice, and text messages are sent directly from the Thalia conversational agent addressing fans on a first name basis and creating a literally one-of-a-kind brand experience.
Results
Cocina para el Corazón with Thalia, a first of its kind celebrity-personifying dialog system that challenges prospective users to a 30-day one-to-one cook-off. A total of 25 hyper-customized videos, voice, and text messages are sent directly from the Thalia conversational agent addressing fans on a first name basis and creating a literally one-of-a-kind brand experience.
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Avocados From Mexico: Cook from the heart with Thalia
Cocina para el Corazón with Thalia, a first of its kind celebrity-personifying dialog system that challenges prospective users to a 30-day one-to-one cook-off.
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Using the power of visual AI, 360i and Kroger created Chefbot to reduce food waste by helping people make the most of the food they have on hand, during a time when home cooking is on the rise.