Challenge
We needed to find an entertaining way to promote the complex health benefits of Avocados From Mexico. How could we simplify difficult concepts such as "nutrition density” and "polyunsaturated fats" within the stringent USDA regulations, while getting new leads?
Solution
Cocina para el Corazón with Thalia, a first of its kind celebrity-personifying dialog system that challenges prospective users to a 30-day one-to-one cook-off. A total of 25 hyper-customized videos, voice, and text messages are sent directly from the Thalia conversational agent addressing fans on a first name basis and creating a literally one-of-a-kind brand experience.
Results
Cocina para el Corazón with Thalia, a first of its kind celebrity-personifying dialog system that challenges prospective users to a 30-day one-to-one cook-off. A total of 25 hyper-customized videos, voice, and text messages are sent directly from the Thalia conversational agent addressing fans on a first name basis and creating a literally one-of-a-kind brand experience.
MuteSix: JibJab
MuteSix: Carbon38
MuteSix: MeUndies
dentsu: People flying with Purpose
dentsu: Fly the Friendly Galaxy
M8: Sprint
M8: Sprint
M8: Copa Airlines
M8: Avocados From Mexico
Merkle: ViiV Healthcare
360i: Kroger
Carat: Mastercard
360i: OREO
MKTG: McMillion$ on Main Street
MKTG: Bvlgari
Gleam Futures: Intel
#MoreThan: The Mobile Go-Getter Campaign
Mitchell: Freshpet
Evaluating the landscape and nationwide recommendations to social distance, we discovered one simple truth remained: the desire for people to feel connected.
Mitchell: Mattel
How does a 51-year-old brand drive relevancy and sales? Mattel’s answer was the Hot Wheels Legends Tour.
Character - Mix Branding Case Study
For a platform that celebrates creativity and curiosity, Character created an identity system that was just as expressive. It features several components that twist, weave, and blend into someth...
Isobar: Mondelez
Driving transactions with Mondelez through a digitalised check-out counter experience.