Challenge
We needed to find an entertaining way to promote the complex health benefits of Avocados From Mexico. How could we simplify difficult concepts such as "nutrition density” and "polyunsaturated fats" within the stringent USDA regulations, while getting new leads?
Solution
Cocina para el Corazón with Thalia, a first of its kind celebrity-personifying dialog system that challenges prospective users to a 30-day one-to-one cook-off. A total of 25 hyper-customized videos, voice, and text messages are sent directly from the Thalia conversational agent addressing fans on a first name basis and creating a literally one-of-a-kind brand experience.
Results
Cocina para el Corazón with Thalia, a first of its kind celebrity-personifying dialog system that challenges prospective users to a 30-day one-to-one cook-off. A total of 25 hyper-customized videos, voice, and text messages are sent directly from the Thalia conversational agent addressing fans on a first name basis and creating a literally one-of-a-kind brand experience.
Gillette: Cost of Winning
Nominated for a Sports Emmy, The Cost of Winning series premiered on HBO, followed by streaming on HBO Max, and quickly became the top performing sports title since the launch of HBO Max.
Harvard Pilgrim Healthcare
Dentsu health helped design and implement a go-to-market strategy with a best-in-class campaign that capitalizes on historical learnings, is grounded in data and analytics to inform key decision...
Foot Locker
Foot Locker is always looking for new ways to innovate and improve the shopping experience for its customers. As a result, the brand asked dentsu gaming to integrate a new augmented reality feat...
Crayola Color Your World
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