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Challenge

We needed to find an entertaining way to promote the complex health benefits of Avocados From Mexico. How could we simplify difficult concepts such as "nutrition density” and "polyunsaturated fats" within the stringent USDA regulations, while getting new leads?

Solution

Cocina para el Corazón with Thalia, a first of its kind celebrity-personifying dialog system that challenges prospective users to a 30-day one-to-one cook-off. A total of 25 hyper-customized videos, voice, and text messages are sent directly from the Thalia conversational agent addressing fans on a first name basis and creating a literally one-of-a-kind brand experience.

Results

Cocina para el Corazón with Thalia, a first of its kind celebrity-personifying dialog system that challenges prospective users to a 30-day one-to-one cook-off. A total of 25 hyper-customized videos, voice, and text messages are sent directly from the Thalia conversational agent addressing fans on a first name basis and creating a literally one-of-a-kind brand experience.

M8

M8, an iProspect Company, is a leading culture-driven agency that helps brands connect and engage with consumers in a Connected Life™. We’re a team of creative, multicultural, multiscreen marketers, who combine insights, storytelling, performance marketing and technology to create experiences that connect and nurture authentic relationships between brands and consumers. Winner of a 2019 Effie Award and proud agency partner to Sprint, Hertz, Visit Florida, Copa Airlines, Stanley Black & Decker and others

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