Rachel Ooi

EVP Growth, APAC

Rachel Ooi is a strategist and growth catalyst at heart, and currently serves as the APAC Chief Growth Officer for Merkle and dentsu CXM. She is an engineering-finance-marketing trained, people-focused, agile growth leader in deep tech.

She brings 25 years of tech innovation and digital experience across Accenture, GE Digital, Ericsson, WPP, and Deloitte. Rachel is focused on the growth potential of tectonic industry shifts like Industry 4.0, IoT and 5G, is passionate about emerging industries in HealthTech, GreenTech and OpTech, and believes that martech and CX will democratize the digital engagement, digital commerce, and digital trade enabled by digital identity, AI, and multi-clouds. She believes now is the time for businesses to transition to the "Digital-first, cloud-scaled and AI-enabled circular economy".

Rachel is currently a visiting lecturer and MBA Program Executive Mentor for NTU Singapore. She enjoys contributing to help shape next gen leaders/talents and ventures to achieve "Purpose (Vision)-Passion (Culture)-Value Alignment“ to become better stewards for a green and sustainable digital genesis.

Rachel is also a certified Life Coach and NLP Practitioner, on a Master Coach journey.

Head shot of Rachel Ooi