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April 2023: Dentsu Consumer Navigator: Pandemic & Economic Sentiment

Consumer concern about the pandemic and participating in public activities has faded decisively to the background.  However, continued concern about the US economy and a recession is causing consumer spending behaviors to shift for the foreseeable future. Consumers continue to combat inflation by choosing generic brands, shopping online, and putting of needed purchases. Intent to scale back spending on daily essentials – including household repairs, groceries, gas, and household necessities – has skyrocketed this month.

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