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In this report we double click into Consideration #2 – Pioneer New Ways to Find Growth Audiences, the second of six deep dives to come which explore the considerations introduced in the first report in this series. It explores how CPG brands should plan to move beyond mass personalization and platform-dependent targeting. The report digs into how they should achieve this by leveraging community intelligence to identify high-value audience groups. Carat’s pioneering strategic approach to unearthing potential new customers called Growth Mapping, which combines consumer and community interest graphs and propensity scoring, allows brands to create a dynamic audience map and drive relevant, data-driven marketing decisions. This approach fosters meaningful consumer connections at scale while integrating AI-driven buying capabilities to maximize impact.