Unlocking the Currency of Attention 2021
In the latest phase of attention research with Lumen Research, TVision, and Amplified Intelligence, dentsu set up large scale eye-tracking panels to build our proprietary attention model. This model captures the drivers of attention, as well as the effectiveness of attention across platforms, channels, and formats. The output of this model are a massive database of attention metrics that can be used for cross-channel planning.
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