dentsu
Skip to main content
dentsu Logo

Global site (English)

Dentsu Group ( English | Japanese )

Language Menu

  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français | English )
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Russia (Russian)
  • Southeast Europe (English)
  • Spain (Spanish)
  • SSA (English)
  • Switzerland (English)
  • Sweden (English)
  • Turkey (Türkçe)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • About Dentsu
    • dentsu
    • Our agencies
    • Our work
    • Diversity & Inclusion
    • Social impact
    • Our leadership
  • Solutions
  • Insights
    • Consumer Insights
    • Industry Insights
    • Cookieless Future
    • CMO Navigator
    • Blog
    • Subscription Center
  • News
    • News releases
    • Newsroom
  • Careers
  • Contact Us

Download Report

Unlocking the Currency of Attention

In the latest phase of attention research with Lumen Research, TVision, and Amplified Intelligence, dentsu set up large scale eye-tracking panels to build our proprietary attention model. This model captures the drivers of attention, as well as the effectiveness of attention across platforms, channels, and formats. The output of this model are a massive database of attention metrics that can be used for cross-channel planning.

Thank you!

Your details were submitted successfully.

There was a problem!

It seems there was an error submitting your details. Please try again later.

Thank you!

Thank you for downloading our report. You can access the PDF at this link.

Policies

  • Privacy policy
  • Cookies
  • Our Policies
  • GDPR guidance

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on Twitter
  • Visit us on YouTube

We use cookies to personalise content, to provide social media features and to analyse our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. You can change your cookies settings, please see our Cookies Notice. Otherwise, if you agree to our use of cookies, please continue to use our website.

Accept