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California Consumer Privacy Act

Marketers and their partners should view consumer data privacy regulation as a path for brand-building and innovation rather than a checklist to comply with. Here are five key themes to take into consideration based upon proprietary research and more than a dozen interviews.

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Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.