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Download Report

Dentsu Creative 2024 CMO Survey

Dentsu’s global creative network, Dentsu Creative has released its annual global survey of 950 chief marketing officers, this year revealing a new era of empowerment worldwide, spurred by an unprecedented confidence in the power of creativity. Key insights include 79% of respondents agreeing that marketing is a key driver of business transformation, with 83% of CMOs believing that creative ideas can transform businesses and 81% seeing creativity as more important to their business than ever. 

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