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dentsu Creative Trends Report 2022: New Worlds Order

The “New Worlds Order” theme reflects a profound shift away from traditional models of community, work and ownership towards new, decentralised and democratised models. It represents a shift towards networks of choice, passion and mutual reward powered by gaming engines, crypto-currency, distributed workforces and personal autonomy. In this new landscape, brands have an important role to play both in creating points of cultural connection and in empowering users to come together in new ways to share, collaborate, reuse and repurpose.  

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