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In this ebook, we will not only discuss how established healthcare industries are transforming as a result of recent events, but will also analyze the broader trends that will inform the priorities for healthfocused organizations (established players as well as brands that are expanding their remit into wellness, lifestyle and all the sectors that are adjacent to health) in the next decade. Through our insights into evolving consumer behaviors through to 2030, we will identify some key areas in which the adoption of a new model can enable brands to grow their business while at the same time contributing to the development of a healthier, more sustainable world.