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As Americans prepare for key spending moments like Back-to-School, the holidays, and travel, many are navigating tighter budgets amid rising everyday costs. This report explores how consumers are prioritizing holiday spending, seeking value through generic alternatives, embracing AI in travel planning, and approaching seasonal shopping with greater intention. The findings offer a timely look at the evolving behaviors shaping consumer decision-making during peak spending season.

Navigating Peak Seasonal Spending

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