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The analysis that follows is based on findings from dentsu’s The Age of Inclusive Intelligence report, a study that combines insights from consumer surveys gauging our expectations for the next decade and predictions from world renowned futurists to identify the long-term consumer trends that will shape how brands need to evolve their go-to-market strategies from here on out towards 2030.

The Age of Inclusive Intelligence analyzes our path to 2030 examining four forces, each comprised of three market trends, that will redefine the market throughout the next ten years. In applying this lens to the travel & hospitality sector, this e-book leverages insights from industry specialists across the dentsu network to map what implications these 12 trends may have for travel companies, providing a series of recommendations for brands operating in the sector.