Creative Service Line Lead Americas
Jon possesses deep, multidimensional expertise across creative, media, data, and technology, along with a strong global appreciation of what today’s marketers face.
Jon has concentrated his career on the agency side, with more than two decades working from large global networks, like McCann Erickson, to running his own, independent agency. Jon worked on global brands like Callaway Golf, WD-40, and Bumble Bee Seafoods before he launched his own agency in 2002, NYCA. By successfully growing clients like TaylorMade-adidas Golf and ViewSonic brands, the agency grew from two people to 65, eventually handling 12 accounts.
In 2008, Jon came back to New York City to establish operations for Canada’s largest agency network—Cossette NY—ultimately leading to his helping to sell the agency. From there, Jon joined Digitas to help lead the American Express business. While there for nearly seven years, Jon oversaw all digital communications across brand, loyalty, and acquisition for Amex. In 2017, Jon joined the Havas network as Chief Performance Marketing Officer to blend P&Ls across media and creative. Still, Jon’s heart belonged to American Express, so when the opportunity to join dentsumcgarrybowen as the Global Lead on their newly one business opened up, he jumped at the chance.
He took on far more than the running an advertising account, instead taking on something never attempted in American Express’s 168 years—to build a global platform. That’s when “Powerful Backing: Don’t Do Business/Live Life Without It,” campaign came to life around the world, based on a platform that remained true to American Express' heritage as a relationship company while resonating with today’s modern customers whose lives and businesses are increasingly interconnected. Now at dentsu, Jon has worked tirelessly to grow the American Express business into a true partnership, marshaling the global resources across dentsu in new, innovative, and productive ways, and driving a successful transformation and business results for the company.