SDG3 target 3.8: Achieve universal health coverage, including financial risk protection, access to quality essential health-care services and access to safe, effective, quality and affordable essential medicines and vaccines for all.
Where: Australia (Isobar Good)
Recovering child cancer sufferers and their families have enormous gratitude to the medical staff who have treated them. But the return home from intensive treatment can be one of the most challenging times in the family’s whole cancer experience. Many parents and carers talk about feeling isolated and anxious without the supportive environment of the hospital, and young patients have trauma and upset to deal with. The removal of the emotional and practical support found daily in hospitals is a shock; one for which parents, siblings and carers are not prepared.
Australian children’s cancer charity Camp Quality wanted our help in developing an easy-to-use supportive guide to highlight the information families need to know, such as where to find the relevant support services and aftercare needed during this difficult time and advice for different stages of cancer recovery.
Through Isobar Good, Isobar’s social impact initiative we developed together with Camp Quality an app called the New Normal Navigator, a tool to help ready families for the stages of their ‘new normal’ life post-hospital. We worked with Camp Quality to explore in great depth the challenges a family faces via research and interviews to make sure the Navigator was useful and relevant. We ensured that parents and carers were involved at every stage of development of the app, including providing feedback through the testing phase.
The New Normal Navigator connects families to appropriate support services and is packed with tips from those who have lived through a similar experience. It contains useful articles, fun therapy ideas and inspirational material – and has the capability to personalise content to an individual family’s needs.
By collaborating with others who had been through the same cancer journey – and were more than willing to help – we ensured we had relevant and useful material for the app. There were 350 downloads of the app and each active device recorded 1.8 weekly average sessions, showing the tool was helpful to families under stress in a number of ways.
As one mum said of the New Normal Navigator: “It’s not about the medical stuff, it’s about how you cope as a family; how to feel better supported. It makes you realise what services are available and then helps you get realistic and ask for the support you need.”
Check out more inspiring examples of our work on SDG3.
1st for Women: 16 Days of Light
Diversity and inclusion
Merdeka LHS: The Coca-Cola Company
For The Human Race
"For The Human Race" celebrates resilience and stubborn optimism by showcasing true stories of real people bringing hope to humanity during the COVID-19 crisis.
ViiV Healthcare: Delivering Unique Customer Journeys
Disrupting online search results to raise awareness about...
SDG3 target 3.4: by 2030, reduce by one third premature m...
India is the suicide capital of the world. Around 135,000 Indians commit suicide every year, with suicide ranking as the most common cause of death for the age group of 15–39 years. Despite thes...
The Story Lab: Street Stars
Our challenge was clear: To show our clients and media owners that we can attract and therefore monetise the attention of an extremely valuable audience.
For a digital start-up to compete, IndieFin had to rise above the noise and attract leads in a category people usually dread. IndieFin had the tough task of getting a young, digital-savvy genera...
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
Pre-register for our 2019 Digital Society Index
dentsumcgarrybowen: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
dentsumcgarrybowen: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.