We are not spectators
Society is facing some of its greatest challenges. Climate change, biodiversity and inequality are causing widespread disruption. Business and brands are under pressure to respond and citizens are calling for change. As a global leader in media and digital communications, we understand the power we have to influence the way that people think, feel and act. We are not simply spectators. We have an opportunity, a responsibility and the privilege, to guide our people, clients and society through this disruption. We can fuse data, technology and creativity in a way that helps create lasting good and a brighter, more sustainable future for everyone.
This purpose sits at the heart of our business strategy and culture. And as a global organisation of 46,000 passionate people, we have the creativity, skills and potential to make this happen. It starts with insight and ideas, and a vision of a better future. Together we can inspire people everywhere towards a new way of living. Our Social Impact strategy sets out the areas in which we can make the biggest difference.
Our social Impact strategy
Sustainable worldWe are working towards creating a more sustainable world through the radical decarbonisation of our business and supply chain, committing to Net Zero emissions and helping people make better, more...
Fair and open societyWe help build a fair and more open society by ensuring our people and the people around us are treated fairly and have opportunities to thrive, and we reduce inequality through the work we do with...
Digital for goodWe will realise the positive potential of digital, by building trust and transparency and helping to create a generation of responsible, ethical and empowered digital citizens.
Decarbonising the digital economy
Climate actionWe believe that for business growth to be truly sustainable, we must accelerate the transition to a low carbon future and reduce the impact of climate change by reaching real net zero. We are proud...
Sustainable consumption and productionWe also recognise that as a digital communications and marketing network, the biggest impact we have is in our ability to change mindsets and influence behaviours. We can raise awareness and inspir...
Decarbonising our industry
The carbon impact of advertising covers production, placement, and end use. Reducing emissions from advertising for our clients requires insight across the whole value chain, from production to placement.
Our goal is to support 100,000 young people to become empowered digital citizens, for example, through our Social Impact programme, The Code, and specialist university partnerships
The Code is dentsu’s work-ready programme. It opens the doors of our industry to the next generation of diverse talent, equipping them with the skills to thrive in the digital economy through immersive workshops, competitions, work experience opportunities, apprenticeships and early career opportunities. And, it enable our people to share their insights and expertise with the next generation.
An online CSR scoring platform. In 2020 we were awarded a 'Silver' ratingLink to EcoVadis
Dentsu social impact report 2020
See 2020's report hereLink to Dentsu social impact report 2020
Based on ISO14001 principles and updated manuallyLink to Environmental policy
A globally endorsed environmental disclosure system on which we're rated A-Link to CPD
Dow Jones Sustainability Indices
We've been listed on the DJSI since 2016Link to Dow Jones Sustainability Indices