Amplifi is the media investment and innovation arm of Dentsu Aegis Network.
Amplifi’s goal is to help the whole of Dentsu Aegis Network identify and generate value across all media investment opportunities. Amplifi harnesses technology, insight and creative thinking and works collaboratively with clients, media and tech owners to create an uplift in business outcomes, delivering against the mission of ‘Value for All’.
Amplifi works across five disciplines:
Investment
Our global network of investment and trading experts are responsible for media buying and investment management on behalf of our agencies across the Group. Our data-driven strategies, exceptional insight and personal client relationships deliver market-leading pricing across all platforms, as well as maximizing return on investment and marketing spend for our clients.
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Global Media Partnerships
The Global Media Partnerships teams deliver transformational value to the DAN network and our clients through partnerships with some of the world’s biggest media companies. Our partnerships unlock value beyond discounts; together we work to create market leading solutions designed to embrace the disruption of a changing industry. With projects including Craft Matters (data enabled creative) and The Attention Economy (revolutionising the way we plan and buy media) we bring together our agencies, clients and partners to deliver scaled innovation to the network.
Amnet
Amnet is the Dentsu Aegis Network’s specialist programmatic group, with over 1,000 technology, media, and data experts integrated with all Dentsu Aegis Network agencies across 52 markets. We operate a consistent and innovative use of technology, operations, and people stack, and deliver an excellent and constantly improving programmatic infrastructure, designed for each client’s individual requirements.
Our overarching philosophy is to Make Every Impression Count and we are committed to delivering an addressable, accountable and clean digital ecosystem through our Clean Supply initiative. We are also fully integrated with Dentsu Aegis Network’s M1 product to deliver smarter audience identification, messaging and activation.
The Story Lab
The Story Lab is Dentsu Aegis Network’s entertainment company. Working with best in class creators and producers, The Story Lab funds, develops and distributes innovative entertainment formats, scripted drama and films that attract audiences for media owners and brands across the 21 markets where it operates.
Commercial
In an evolving media landscape, the Amplifi Commercial teams are responsible for seeking and developing new commercial and strategic opportunities across media and content investment. By connecting clients, media owners and content creators, our network of commercial experts deliver innovative models, platforms and services that go beyond the traditional, and deliver value for all.
iProspect: PayPal
We helped PayPal maintain its leading position in the market - and now entering the BNPL space - with an awareness and consideration campaign. We leveraged highly targeted audience tactics to nu...
iProspect: Polestar
AriYoshi EEEEE
Esports terrestrial
Subway
SUBtember
Mountain Dew
Call of Duty: Fuel up for Battle
Footlocker
The Hunt
Moving Out
Original Game Development: The Chaotic Co-op Moving Simulator!
KFC Gaming Bucket
Connecting gaming to commerce
ViiV Healthcare: Delivering Unique Customer Journeys
Challenge
ViiV is focused on building customer experiences for healthcare professionals and patients. With the amount of digital noise that physicians hear every day, the client needed ...
Powerball Powerballad
A digital partnership breaking the rules of the category
Jaguar Kicking Goals
Using the power and culture of sport to drive brand growth and sell cars in a consistent declining luxury car market with tiny budget: Jaguar, Dentsu X, MKTG and Melbourne Football club score bi...
Big4 Digital Experience
Partnering with BIG4, Isobar produced a digital content platform to elevate your experience booking a local getaway.
BWM dentsu: If it’s not genuine, it could be from anywher...
Imitation and fraudulent car parts are a significant problem. This campaign warns that unless you demand the genuine article, who knows what you’ll get.
BWM dentsu: Remove the barrier – The Dylan Alcott Foundation
People with disability are twice as likely to be unemployed as their able-bodied counterparts. All because of a barrier we can’t see – the unconscious bias of employers.
BWM dentsu: Homeless Delivery - Deliveroo
95% of homeless Australians own mobile phones, but don’t have access to food.
We created a ‘Donation Tile’ in the Deliveroo app that allowed Homeless recipients to order free meals direct...
BWM dentsu: The Golden Nugget – Bowel Cancer Australia
Bowel cancer used to be an “old person’s” disease but it’s now the deadliest cancer among young Australians.
To get their attention and teach them the value of checking their poo, we crea...
BWM Dentsu: The Boxing Day Presale – Latitude Financial S...
Boxing Day is Australia’s biggest sales day. It’s also the busiest.
To launch Latitude’s new Low Rate Mastercard before Christmas, we helped customers beat the crowds by bringing Boxing D...
Isobar: The Perfect Candidate – Australian Futures Project
Working with Australian Futures Project, we shifted Australia’s national conversation during election time.
Toyota
Transforming the role of retail
Kayo
Disrupting the sports consumer industry