The network designed for what's next

We are dentsu Benelux, the most integrated media company in the world. We provide various services which we divide into 3 service lines; 'dentsu Creative', 'dentsu Media' and 'Merkle, a dentsu company' (CXM). In our global network, we work with 65.000 passionate colleagues, in 143 markets, for 85 of the 100 top advertisers.

Our goal? Together with the brand, we create the best solutions and services to create new opportunities that realize sustainable growth and business transformation across the entire consumer journey.

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We know people better than anyone else

With consumer intelligence at the heart of everything we do, we help brands win, keep and grow their best customers across all elements of the marketing mix. Through radical collaboration, we make insight a reality that moves businesses forward. 

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In a world of complexity, we offer simplicity through consistent, world-class services and integrated solutions.
Instinctive generosity is what guides us. That’s why we develop research and analysis that leads debate in the industry.

The Pace of Progress – 2024 Media Trends

With over 40 pages of in-depth commentary, dentsu 2024 Media Trends extrapolates how Generative AI will be best used to spearhead growth, how monetization of the industry is gaining evermore traction and how genuine integrity in advertising will elevate brands. Not only does the report highlight the key trends within each of these three areas of interest, but it also provides suggestions on how brands can capitalize on them in the short and long term.

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The Pace of Progress – 2024 Media Trends