decrease in cost per action
increase in conversion rate
decrease in cost per click
Eurostar’s business challenge is a universal constant: how does it compete with travel operators to appear at the top of the results when people search by destination?
With this constant business challenge iProspect had to devise a strategy to solve it in a smarter way and return better results.
iProspect saw an opportunity to build a system that could automate the media buying process for digital performance media. iProspect CORE is a machine learning-powered optimisation engine that automatically analyses, activates, and optimises media based on bespoke algorithms.
iProspect used CORE to automate the media-buying process for Eurostar, optimising both performance and efficiencies.
Essentially, iProspect put paid search optimisation for Eurostar into the hands of their AI-based technology, leveraging the technology to make smarter portfolio buying decisions at a keyword level, improve and optimise search account structures and automate search query report processing.
30% decrease in cost per action.
26% increase in conversion rate.
12% decrease in cost per click.
BWM Dentsu: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
BC&F Dentsu: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.
Driving conversion by establishing Eurostar as Europe's most-loved travel experience, using market-leading data strategy that would enable us to create real connections effectively.
BWM Dentsu: Qantas
Activating new business in the USA by helping more Americans travel to Australia with Qantas, by giving them a free passport.
Jupiler x Tomorrowland
Unifying Jupiler x Tomorrowland x music lovers through a digital-first campaign that shares the ultimate Tomorrowland experience.
Condoms aren’t fun. Fact. Young people don’t talk about it, and alternatives are everywhere.
Supporting Timberland’s global campaign through local (digital) execution, bringing forward brand’s values and adding feminity to their line.
Sonos have always focused on ensuring their products are technically superior and that they deliver greater sound quality than the competition. The challenge was to cut through competitor noise ...
Vizeum: Carling Black Label Cup
The Carling Cup appeal had began to fade, impacting relevance and sales. The CBL Cup was re-launched with a new mission – to Change The Game. Fans Now controlled what would be impacted in the ga...
Merkle: Magpie a 100% AI-Driven Multi-Channel Marketing C...
We built a fully realised, custom campaign management tool, Magpie, that uses bespoke AI to analyse trending topics in real-time, and curate personalised trend recommendations, delivering them a...
Isobar: Volkswagen Road Tales
Isobar created a location-based interactive audiobook to transform car rides into magical journeys