Changes accelerate a simpler, more agile, and client-centric organization

São Paulo, June 15, 2026 – Dentsu today announces that Juan Pedro McCormack has been appointed Interim CEO of dentsu Brazil. The executive will combine the new role with his current position as CEO of dentsu Latin America, taking on leadership of the Brazilian operation while overseeing the market’s integration with the regional strategy.

With more than 20 years of experience at dentsu, Juan Pedro brings extensive expertise in driving growth and leading strategic initiatives across Latin America. Over the past five years as head of the regional operation, he has led the evolution of the business across key markets in the region. This change is part of an organizational move aimed at accelerating growth, increasing agility, and strengthening integration across Latin America, reinforcing dentsu’s positioning as a growth partner to its clients.

Another important move takes place in Colombia, where Héctor Bula returns to dentsu to lead this high-growth market, working closely with Paola Máximo, CEO of dentsu Mexico, and Leandro Zumárraga, CEO of Argentina and Chile.

As part of these changes, Tiago Vargas, who has led the Brazilian market for the past four years will be leaving the company.

Aligned with dentsu’s global strategy focused on integration, agility, and sustainable growth, these changes aim to accelerate growth across the region and further drive innovation, enabling greater agility and more effective responses to brands’ evolving business challenges, especially in key markets such as Brazil.

According to Juan Pedro McCormack, the industry is reshaping itself in response to new market demands and changes in consumer behavior, driven by technological advancements and increasing pressure not only for efficiency but also for effectiveness: “dentsu has a clear commitment to transforming and simplifying how we operate and lead our business. The evolution of our business in Latin America depends on these changes, which will bring greater agility in decision-making and stronger integration across the region, enabling us to continue our commitment to becoming the growth partner of choice for clients in every market.”