Tracey Johnson
President, iProspect Canada & dentsu X Canada
Tracey Johnson is a passionate leader who believes that the strongest business results come from deeply understanding consumers, building meaningful client partnerships, and empowering teams to do their best work. Known for her strategic thinking, collaborative approach, and commitment to people, Tracey cares deeply about the brands she leads and the teams she works alongside every day.
With more than 25 years of experience in media and marketing, Tracey has helped brands across retail, automotive, travel, and CPG navigate an increasingly complex consumer landscape. She believes the consumer should be at the center of every decision and leverages data-driven insights to create smarter, more precise, and more meaningful connections between brands and their audiences.
Throughout her career, Tracey has built a reputation for combining strategic vision with a consumer-centric mindset. She is passionate about uncovering the insights that matter most to her clients, translating them into business goals and objectives, and developing solutions that drive measurable results.
Today, Tracey continues to focus on helping brands grow through a deeper understanding of consumer behaviour, data-driven decision making, and strong collaboration between clients and teams.
