Dentsu Canada appoints a New Chief Client Officer.

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Max joins Dentsu after a 7-year stint at Rethink. 

Toronto, Canada (February 1, 2023) – Dentsu Creative has named Maxime Sauté as its newest Executive Creative Director, with the remit of “delivering modern creativity” through its agency model. He joins Dentsu Creative’s leadership team, reporting into Jordan Doucette, Chief Creative Officer and partnering closely with Rafik Belmesk on the strategic vision for clients. 

Most recently at Rethink, Max rose through the ranks eventually leading the agency’s creative teams as Partner, Creative Director on clients including Fondation Emergence, Decathlon, IKEA, Molson Coors, Coors Light, A&W, Maple from Canada, NFB, Berlitz, Sports Experts, McDonald's Canada, Mentos, United Ways, Canadian Red Cross, Greenpeace, Amnesty International. Before joining Rethink, he worked at Sid Lee, Cossette and started his career in a production house in Belgium.  

Jordan Doucette, CCO Dentsu Creative said: "We have tremendous momentum at Dentsu Creative right now; the work, the clients and the next generation of creative leaders that we’re attracting – it’s an exciting time to be at our agency. In Max we have a bold, thoughtful, and innovative leader that will push our clients and teams to have a real impact in the communities that we live and work. 2023 is going to be a big year for us at Dentsu Creative, especially in Canada.”  

Rafik Belmesk, CSO Dentsu Creative said: “Max embodies the transformation Dentsu Creative is going through globally. He is one of very few creatives in Canada who can take an idea and craft it to a world class level that drives real results for clients and teams. I know he’ll elevate the work across the board and his positive impact will be felt across all our clients’ brands. I cannot wait for him to start!” 

Maxime Sauté said: “When I first heard Jordan and Fred’s vision for Dentsu Creative I was hooked and knew this was the network for me. There’s the legacy of dentsu with the combination of our Japanese focus on craft that’s exciting for me. It’s the combination of heritage plus innovation that will really drill home the impact we can have on our client’s business, our teams and the communities where we live and work.” 

The appointment follows a series of high profile strategic and creative hires by Dentsu Creative globally, building towards its vision of becoming a best-in-class creative, media and data powerhouse. 

Max starts February 1st and will remain based in Montreal.  


Kate Dobrucki | SVP Communications, Dentsu Canada | | 416-347-3059 

About Dentsu Creative 

Dentsu Creative is Dentsu International's new and unique global creative network that transforms brands and businesses through the power of modern creativity. Cannes Lions Agency of the Year 2022, Dentsu Creative is part of Dentsu International, alongside the global network's CXM and media agencies. Led by Fred Levron, Global Creative Director of Dentsu Creative, 9,000 creatives from around the world are connected with 34,000 media and CXM experts to deliver ideas that create culture, shape society and invent the future.