Dentsu Creative 2026 CMO Report: Making it Real

Drawn from extensive quantitative research spanning 1,950 CMOs across 14 markets, combined with cultural and strategic analysis from Patricia McDonald, DC Global CSO, in collaboration with our Strategy, Growth, and Marketing teams, the Dentsu Creative 2026 CMO Report reveals a fundamental reset and 10 key themes shaping marketing in 2026 and beyond: from optimistic promises about AI to intentional, grounded strategies about making AI real through organizational design, people, culture, and authentic human connection.

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