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Digital Ownership & The Metaverse: Consumer Sentiment Study

What do consumers think of crypto, NFTs and the Metaverse? We asked 1,000 U.S. consumers about their views on Web 3.0 technologies and here’s what they told us...

Around half or more of consumers see a future with cryptocurrency, NFTs and the Metaverse. Consumers are most likely to see a future where cryptocurrencies, the asset category they are most familiar with, are a part of our lives (59%). The Metaverse fell just behind at 54%; NFTs garnered the least belief at 47%, potentially because consumers see use cases as more limited than the other technologies. Notably, Gen Z and Millennials were most bullish on these Web 3.0 technologies overall.

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