Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (Türkçe)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • About dentsu
    • About dentsu
    • Our agencies
    • Our leadership
  • Our work
  • Specialized Practices
    • dentsu BX (Business Transformation)
    • dentsu entertainment
    • dentsu gaming
    • dentsu health
    • Identity Solutions
    • Marketing Maturity Assessment
    • dentsu B2B
  • Our thinking
    • Our latest thinking
    • Blog
  • Sustainability
  • Media & Investors
  • Careers
  • Contact us

Encouraging action against domestic abuse

Agency: dentsumcgarrybowen Thailand
Market: Thailand | Client: Women and Men Progressive Movement Foundation (WMP)

Progressive Movement Foundation (WMP) Domestic abuse is often a hidden problem, particularly when witnesses don’t want to get involved. We helped WMP highlight this issue.

From the statistics of the World Health Organization (WHO), one third of women worldwide are abused and harassed by their families. In Thailand, on average, five children and women are abused per day. Most witnesses of this abuse choose to ignore it, rather than help.

We came up with the idea of “The Daily Fight”. In a real boxing ring, we set up a scene showing a man and a woman fighting. The unexpected scene shocked the audience

When the truth behind the stunt was revealed, the audience were informed that fights like this happen in real life at home.

We launched the video on International Women’s Day, to raise awareness and get the public to act when they see domestic violence. It attracted 164,600 views on the WMP Facebook page, generating wider social discussion of the issue.

Foot Locker

Foot Locker is always looking for new ways to innovate and improve the shopping experience for its customers. As a result, the brand asked dentsu gaming to integrate a new augmented reality feat...

Read more

U.S. Pharmaceutical Manufacturer

From a diagnostic and descriptive analysis approach, the solution evolved into a robust advanced analytics omnichannel measurement framework that was proactive and prescriptive in nature. ​

Read more

DENTSU CREATIVE China: KFC Re:Store

KFC is the largest and most successful restaurant brand in China. Launched in 1987, the brand has grown to encompass over 9,000 stores in 1,600 cities. A steady stream of innovation has kept the...

Read more

Suraksha Ka Teeka

As per the Global Fund 2020-22 Report, Malaria is one of the major public health problems in India. With children 5 times more vulnerable to this disease, their cases were witnessing a sudden ou...

Read more

Policies

  • Our policies
  • Privacy notices
  • Cookie notice

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on Twitter
  • Visit us on YouTube

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.