Agency: dentsu InDeed | Market: India

At the start of the pandemic in India, the country had only an estimated five to eight ventilators per 100 hospital beds. There was also a massive shortage of isolation centres, with only seven isolation hospital beds per 10,000 Indians. State governments urgently needed support for PPE kits, N95 masks, ventilators, pumps, beds and medicines in large volumes.

Through dentsu’s Indian social impact platform InDeed, we focused our resources and connections to help the situation. This included supporting frontline workers with materials and supplies, aiding vulnerable sections of society – and highlighting donation opportunities for brands that could have a real impact in communities.

To date we have implemented more than 30 social impact projects in multiple regions across India.

We sourced logistics partners to help overcome the hurdle of the “last mile” for delivery of supplies to locations where aid was desperately needed.

Through building up strong relationships with the governments of Maharashtra, Gujurat, Tamil Nadu, Delhi, Haryana, and the police forces of Maharashtra and Karnataka, we coordinated and connected organisations to support many NGOs and hospitals.

We worked with partner brands to help supply PPE kits and N95 masks to frontline healthworkers and police – including MG Motors, HSBC, Vivo Communication Technology and L&T.

We also set up an online community awareness programme in partnership with auto and truck parts maker Bridgestone. Experts from different sectors provided helpful insight and advice on dealing with the pandemic challenges.