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were sent to people waiting at bus stops
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of the target group was reached in Budapest
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a passersby saw the posters on average
Challenge
The challenge was many-faced: implementation of an OOH campaign that reaches the target auidence in a special way and bypasses the visibility barriers and ad noise surrounding us.
Solution
A traditional CLV campaign supplemented with Beacon technology, which sent a notification to people who were within a 100 meter range of the posters about the new parfume.
Results
We sent over 260 000 notifications during the 2-week-long campaign period to people’s phones, out of which seven thousand were opened.