dentsu

0

registered touch

0

activation index for those who saw OOH

0

purchase stimulation index for those who saw OOH

Challenge

How can we provoke people to think about sustainability when choosing furnishing products and let them know that IKEA is the sustainability leader in home furnishing? Our goals were twofold: informing the target group and establishing dialogue.

Solution

We installed a special, interactive citylight equipped with buttons along the most crowded tram line in Budapest. People could play with buttons trying to match the right product with the right sustainable material.

Result

The uniqe installment registered more than 78.000 touch during the 1 month campaign period, which is a remarkable result.

iProspect

iProspect, a dentsu company, is a global digital-first end to end media agency. Its unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines the new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands including Sonos, Cox, Hendricks, Levi’s, Budweiser, Microsoft, Under Armour, LG, Hilton, and Procter & Gamble. The iProspect team works across a network of more than 8,000 media and performance specialists spread across 93 global markets.

Find out more