0
registered touch
0
activation index for those who saw OOH
0
purchase stimulation index for those who saw OOH
Challenge
How can we provoke people to think about sustainability when choosing furnishing products and let them know that IKEA is the sustainability leader in home furnishing? Our goals were twofold: informing the target group and establishing dialogue.
Solution
We installed a special, interactive citylight equipped with buttons along the most crowded tram line in Budapest. People could play with buttons trying to match the right product with the right sustainable material.
Result
The uniqe installment registered more than 78.000 touch during the 1 month campaign period, which is a remarkable result.
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MTU/Rolls-Royce Power Systems
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