Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (English)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • Who we are
    • dentsu
    • Our leadership
  • Our work
  • Our thinking
    • Our latest thinking
    • Blog
    • COVID-19 Hub
  • Events
    • International Women's Day
  • Media & investors
  • Partners
    • Global Tech Alliances
    • Adobe
    • Salesforce
    • Google
  • Careers
  • Contact us

mcgarrybowen: United Airlines

dentsumcgarrybowen Logo
United logo

0

taxis fitted with GPS trackers synched with real-time data comparing travel times

0

uplift in brand favourability

0

United passengers from Newark Airport

Challenge

United moved all their JFK flights to Newark Airport (EWR): thousands of employees and a massive fleet of state-of-the-art airplanes.

But how to solve the problem that New Yorkers thought JFK was closer?

Solution

With the humble taxi.

The entire industry took notice: nothing like this had ever been attempted: 125 taxis were outfitted with GPS trackers synched with real-time traffic data comparing travel times.

Result

The concept drew attention from all quarters as New Yorkers saw with their very own eyes they could get to EWR up to an hour faster than JFK.

Brand favourability soared to 55%.

So did United passengers from Newark, to +810.000.

Apparently taxis drive more than people; they also drive perceptions.

mcgarrybowen United Airlines

dentsumcgarrybowen

dentsumcgarrybowen is a global creative agency delivering idea-led brand transformation at scale. This new entity brings together Dentsu and mcgarrybowen to form a world-class creative powerhouse that now spans 33 locations in 24 markets. dentsumcgarrybowen delivers creative expertise and innovative global solutions for clients, applying big platform thinking to bring ideas to life and deliver world-class creative solutions to meet consumer touchpoints and work across geographies, cultures, and channels. It gives us great pride to work with the world’s most iconic companies, including Ajinomoto, American Express, Asahi Breweries, Canon, Disney, Hershey, Kao, Marriott, Shiseido, Subway, The Coca-Cola Company, Toyota, and United Airlines.

Find out more

KIA Israel: Full-funnel digital approach

Tackling a shortage-shaken market with efficiency

Read more

Mastercard Israel: Launch of Mastercard Day

Developing a new growth engine to counteract the effects of the global COVID-19 crisis and leveraging the Mastercard brand in Israel to new heights​.

Read more

1st for Women: 16 Days of Light Diversity and inclusion


Read more

Merdeka LHS: The Coca-Cola Company For The Human Race

"For The Human Race" celebrates resilience and stubborn optimism by showcasing true stories of real people bringing hope to humanity during the COVID-19 crisis.

Read more

Policies

  • Privacy notices
  • Cookies
  • Our policies

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on Twitter
  • Visit us on YouTube

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.