Skip to main content
dentsu Logo

Global (English)

Dentsu Group ( English | 日本語 )

Language Menu

  • Africa (English)
  • Asia Pacific (English)
  • Australia (English)
  • Austria (Deutsch)
  • Benelux (Nederland | English )
  • Brazil (English | Portuguese )
  • Canada (Français | English )
  • China (中文 | English )
  • Denmark (Dansk)
  • Finland (Suomi)
  • France (Français)
  • Germany (Deutsch)
  • Greece (English)
  • Hungary (Hungarian | English )
  • India (English)
  • Indonesia (English)
  • Ireland (English)
  • Israel (English)
  • Italy (Italiano)
  • Japan (English | 日本語 )
  • MENA (English)
  • New Zealand (English)
  • Norway (Norsk)
  • Poland (Polski)
  • Southeast Europe (English)
  • Spain (Spanish)
  • Switzerland (English)
  • Sweden (English)
  • Taiwan (中文 | English )
  • Turkey (English)
  • UK (English)
  • USA (English)

Main Menu

  • Home
  • Who we are
    • dentsu
    • Our leadership
  • Our work
  • Our thinking
    • Our latest thinking
    • Blog
    • COVID-19 Hub
  • Events
    • International Women's Day
  • Media & investors
  • Partners
    • Global Tech Alliances
    • Adobe
    • Salesforce
    • Google
  • Careers
  • Contact us

dentsumcgarrybowen: Brita Walkumentary

Helping women across Africa ‘skip’ their daily 4-hour walk for water

dentsumcgarrybowen

Challenge

Millions of women in Africa walk hours a day for clean water to keep their families alive. It’s a journey that can be eradicated, but not without help. Brita and ME to WE wanted to connect North Americans to this humanitarian issue and promote their specially marked reusable filtered Brita water bottles that provide clean water to someone in Africa for a whole year.

Solution

On World Water Day 2019, we released a 4 hour and 17-minute film of a real woman’s daily walk for water — as a pre-roll ad on YouTube. At any point in her journey, viewers could ‘End her walk’ by clicking an embedded button that linked to purchase the specially marked Brita water bottles. Using first-party data from YouTube and Google, we amplified our message to target audiences leveraging gender, age, education, and interests such as nutrition, social responsibility, travel, home appliances and more.

Results

The Walkumentary campaign exceeded industry norms with a 49% view rate and a 9% lift in sales over the previous year during the promotion period. It also won the Best Response-Driven Campaign at the inaugural YouTube Awards, and Gold in Consumer Products Engagement at the 2019 CMA Awards. Overall, the Brita and ME to WE partnership has provided over 55,000 people in Kenya with access to clean water.

KIA Israel: Full-funnel digital approach

Tackling a shortage-shaken market with efficiency

Read more

Mastercard Israel: Launch of Mastercard Day

Developing a new growth engine to counteract the effects of the global COVID-19 crisis and leveraging the Mastercard brand in Israel to new heights​.

Read more

1st for Women: 16 Days of Light Diversity and inclusion


Read more

Merdeka LHS: The Coca-Cola Company For The Human Race

"For The Human Race" celebrates resilience and stubborn optimism by showcasing true stories of real people bringing hope to humanity during the COVID-19 crisis.

Read more

Policies

  • Privacy notices
  • Cookies
  • Our policies

Contact

Sitemap

Connect

  • Visit us on Instagram
  • Visit us on Facebook
  • Visit us on LinkedIn
  • Visit us on Twitter
  • Visit us on YouTube

Notwithstanding any actions or statements by the Dentsu Group globally or outside the U.S., it will continue to abide by all applicable laws and regulations in the U.S.

Any statements or actions that purport to relate to the Dentsu Group and are inconsistent with U.S. law or guidance should be interpreted as, and deemed, not applicable to the U.S.