Every year the lives of approximately 1.35 million people are cut short due to a road traffic crash, while between 20 and 50 million more people suffer non-fatal injuries, including serious disabilities. In Brazil, there are about 40,000 annual deaths through road traffic accidents, many of them caused by speeding.
Brazilian road toll management company Arteris wanted to help reduce the amount of road deaths caused by speeding but needed to find the right lever for behavioural change. The answer lay within the typical motorist’s love of music that makes those long drives more enjoyable. This passion, combined with technological innovation, provided us with the solution.
We developed the “Speed-o-Track”, an app that combines two of the biggest digital platforms in the world - Google Maps and Spotify – to create an always-on ‘tool’ that drivers will pay attention to when oblivious to their speedometer.
The app provides an audible signal that the driver is speeding by linking the current speed in the car to the music being played. Once the driver goes over the speed limit, the music speeds up to a distressing level. This certainly grabs the attention, whether the person behind the wheel is listening to rock or rap, and gives the driver a nudge to return to a safe level below the speed limit.
The concept of Speed-o-track proved to be a talking point picked up by the media and it gathered a lot of coverage in Brazilian publications like Techtudo, Motivo, MSN, Catraca Livre and O Estado de S. Paulo. All the coverage boosted awareness of the dangers of speeding nationally.
A clever concept based on smart use of technology has made a difference in behaviour and contributed to curbing tragedies on Brazilian roads. Music doesn’t just enhance life - smart thinking means music can also save it.
Check out more inspiring examples of our work on SDG3.
Launch of Mastercard Day
Developing a new growth engine to counteract the effects of the global COVID-19 crisis and leveraging the Mastercard brand in Israel to new heights.
1st for Women: 16 Days of Light
Diversity and inclusion
Merdeka LHS: The Coca-Cola Company
For The Human Race
"For The Human Race" celebrates resilience and stubborn optimism by showcasing true stories of real people bringing hope to humanity during the COVID-19 crisis.
ViiV Healthcare: Delivering Unique Customer Journeys
Disrupting online search results to raise awareness about...
SDG3 target 3.4: by 2030, reduce by one third premature m...
India is the suicide capital of the world. Around 135,000 Indians commit suicide every year, with suicide ranking as the most common cause of death for the age group of 15–39 years. Despite thes...
The Story Lab: Street Stars
Our challenge was clear: To show our clients and media owners that we can attract and therefore monetise the attention of an extremely valuable audience.
For a digital start-up to compete, IndieFin had to rise above the noise and attract leads in a category people usually dread. IndieFin had the tough task of getting a young, digital-savvy genera...
Isobar created a location-based interactive audiobook to transform car rides into magical journeys
Pre-register for our 2019 Digital Society Index
dentsumcgarrybowen: Project Revoice
Activating silent voices with a program to digitally clone ALS patients’ voices so they can keep communicating as themselves even after they can no longer physically speak.
Generating conversion for GhanaPostGPS through early engagement, awareness and measurable customer actions.
Driving engagement with William Patrick Corgan's new single through a blend of creativity and technology to create a world-first VR experience.
dentsu X: Sberbank
dentsu X used outdoor ads and unique online banners to drive applications for small business loans and provide communities with the services and shops needed in their area.
Isobar & Carat: Dis-Moi Elliot
Dis-Moi Elliot (translated as Tell Me, Elliot) was a campaign that aimed to reduce prejudice about autism through an innovative, interactive and experimental website.
Malaria No More: A movement to end malaria
The #MalariaMustDie campaign has been supported by a range of agencies both inside and outside the Dentsu Aegis Network with the end goal being to rally the public support for political action.
dentsumcgarrybowen: Heart Foundation
Everyone thinks they know what a heart attack looks like, but they’re almost always wrong. This campaign drew attention to the subtle warning signs and actually saved a life.
360i: Change the Picture
The #ChangeThePicture campaign focused on changing the picture of male mental health.
GoalKeepers17: Rallying around Global Goals
As part of the UN's Common Ground initiative, all of its members have committed to raise awareness of its Sustainable Development Goals amongst businesses and consumers.
Fetch: Telegraph Media Group
Driving loyalty for The Telegraph with targeted app download campaigns and personalised re-engagement.
Isobar: General Motors
Driving transactions with Chevrolet through this immersive virtual showroom using spatial computing technology.