Merkle B2B is purpose-built to help companies succeed in today’s dynamic B2B environment.

With over 1,000 talented individuals across the globe, we bring together the best B2B capabilities and competencies to architect modern-day customer experiences.

Merkle’s world-class data and technology expertise

gyro’s creative and brand transformation powers

B2B International’s research and insights experience

Merkle | DWA’s performance media capabilities

Digital Pi, a Merkle Company’s marketing automation leadership

0

global locations

0

dedicated B2B experts

0

clients worldwide

0

indispensable growth partner

Our approach

Driven by data

Delivering experiences that are personal, predictive, and informed by insights

Enabled by tech

Designing the ultimate brand- to-demand activation with your tech

Powered by creativity

Redefining, transforming and humanizing brands

How we do it

Brand

Brand strategy, brand platform, content, brand- to-demand creative and brand research

Insights

Experience analytics, audience analytics and performance analytics

Activation

Brand-to-demand activation, channel activation and integrated media

Data Management

Database solutions, data sourcing and enhancement, and identity management

Orchestration

Campaign planning/MRM, Content and digital asset management, experience orchestration and nurture

Technology

Sales and marketing solutions

Orchestrating data-driven, B2B buyer journeys takes a host of skill sets rarely seen within one agency. That’s the advantage of Merkle B2B.

Our partners