We are dentsu

Dentsu helps brands grow in a world that never stands still. Founded in Tokyo in 1901, we are now a global network working across more than 145 countries.

By bringing together creativity, media, data and technology, we create experiences people actually connect with. From brand building to customer experience, our teams work together to help businesses grow, adapt and stay ahead.

At the heart of it all is one goal: innovating to impact.

Our Integrated Services

Dentsu Influence

Dentsu Influence

Dentsu Influence helps brands turn creators into true brand building partners. By combining media and creativity from the start, and leveraging integrated end-to-end expertise, tools and partnerships, we build creator strategies designed to perform. Delivering measurable impact across brand and business. Ensuring effectiveness to Influence.

Search First Video

Search First Video

Search First Video is a structured approach where video is built around real search demand. The goal is not just reach, but sustainable discoverability and trust. 

Our Agencies

Dentsu Creative Amsterdam logo
Creative

We’re Dentsu Creative Amsterdam. We can give your brand a face, make it the talk of the town, build it new bionic legs, or plug it straight into today. So, want to create change with us?

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Merkle logo
CXM

We’re Merkle, part of dentsu. We build apps people love, power CRM at global scale, design tech that can handle millions, and turn data into personalised experiences. Ready to create connections that matter?

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dentsu media logo
Media

We’re dentsu media. We find your audience, spark conversations, fuel demand, and turn attention into action. Ready to make your brand unmissable?

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Our people, our culture

At dentsu, we believe diverse teams create better ideas and stronger outcomes. We’re building an inclusive culture where everyone feels seen, heard, and valued, and where bold minds can grow their careers. Whether you're just starting out or ready for your next big move, there’s a place for you here.

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On Our Mind

Global Ad Spend Forecasts dentsu
Thought Leadership

Algorithmic Era Drives Global Advertising Spend Towards USD 1 Trillion in 2026

This month, dentsu published an updated edition of its Global Ad Spend Forecasts. This biannual report examines shifts in advertising spend by media type across 56 markets and outlines the key implications for advertisers. In this article, Maurice Neeskens, Investment Manager at dentsu, shares several key figures and trends from the publication.
More thought leadership Captivating on the Go
White Paper

Captivating on the Go: Uncovering how environment and motion in (D)OOH influence what people notice, feel, and remember

In an era where consumer attention is fragmented and fiercely contested, dentsu Benelux has released a new whitepaper, 'Captivating on the Go', revealing how environment and motion in DOOH advertising influence what people notice, feel, and remember. The study, conducted in partnership with JCDecaux, combines live eye-tracking technology, facial coding, and large-scale surveys to explore how different OOH formats influence attention, emotion, and consumer behaviour. This research is part of o...
More white papers Felix van Wissen and Anne van Luin
News

Dentsu launches 'Dentsu Influence' for greater effectiveness in the creator economy

Dentsu media and Dentsu Creative Amsterdam join forces and introduce Dentsu Influence, led by Anne van Luin and Felix van Wissen. Dentsu takes the next step in developing its influencer marketing offering with the introduction of Dentsu Influence: an integrated approach in which dentsu media and creative collaborate to achieve one goal: effectiveness in the creator economy. Dentsu has been working with influencer and creator marketing for brands including Albert Heijn, KPN, and Rabobank for y...
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