Dentsu Appoints Denise Noordermeer as New Commercial Director Media

Amsterdam, 2 October 2025 – Dentsu Benelux is proud to announce the appointment of Denise Noordermeer as Commercial Director for the dentsu media practice, effective as of 1 December 2025.

Denise joins from her role as Head of Media at Odido, a client that has worked closely with the dentsu media team for over a decade. This long-standing and effective collaboration has given her deep insight into dentsu’s vision, approach, and people, forming a solid foundation for her new position.

As Commercial Director, Denise will become part of the leadership team and will be responsible for the strategic commercial direction of the media practice within dentsu Benelux. Her focus will be on building mutual trust and strengthening long-term client relationships.

Denise will focus on close collaboration with clients to jointly identify opportunities, deepen existing relationships, and drive sustainable growth. She will also play an active role in expanding new business and developing new partnerships based on transparency, long-term commitment, and impact.

As an experienced marketing and communication strategist, Denise brings over 25 years of expertise in the telecom, media, and technology sectors. She has a proven track record in brand development, optimising client strategies, and leading multidisciplinary teams.

"We’re absolutely delighted to welcome Denise. Her commercial acumen, client-focused mindset, and extensive experience on both agency and client sides make her a valuable addition to our leadership team. She already knows our organisation and culture well and shares our vision on integration, innovation, and performance. We’re very much looking forward to the impact she will make in this new role," said Michael Willems, Managing Director dentsu Media.

A brief introduction by Denise:

"Some of you may already know me. My career in the media sector began over 25 years ago at Carat, and over the past 10 years I’ve had the pleasure of working closely with dentsu in my role as an advertiser for Tele2, T-Mobile, and Odido. The organisation already feels familiar, thanks in part to this long-standing collaboration from the client side.

I’m excited to now take on this new role at dentsu. What appeals to me is the strong focus on integration, innovation, and performance – values that align perfectly with my own vision for sustainable growth and client-centric collaboration. I draw a lot of energy from working with people, creating clarity and calm in complex situations, and solving challenging problems. A strong customer focus lies at the heart of my approach: I believe in building solid relationships and continuously improving together to achieve the best possible results.

It’s a great challenge to work with the team to further develop impactful client relationships and commercial success. I look forward to speaking with you in person soon and to continuing—and further strengthening—our collaboration."