Thank you for your interest in the Net Credibility Score. If you arrived here via the VIA Netherlands blog, you are likely looking for a better way to communicate social and sustainability impact credibly — without falling into greenwashing or greenhushing.

The Net Credibility Score was developed to answer a question that is becoming more urgent for brands: when is impact communication not just noticed, but believed? At the intersection of ambition, proof and perception lies the difference between communication that creates scepticism and communication that builds trust, brand value and motivation to act.

Whether you work in brand strategy, campaign development, reputation, ESG communication or innovation, these resources help make credibility more practical and more manageable. Use them to inform internal discussions, strengthen decision-making, and design impact communication more effectively.

Download the one-pager and white paper to explore how credibility can become a concrete lever for more effective impact communication.