Dentsu media and Dentsu Creative Amsterdam join forces and introduce Dentsu Influence, led by Anne van Luin and Felix van Wissen.

Dentsu takes the next step in developing its influencer marketing offering with the introduction of Dentsu Influence: an integrated approach in which dentsu media and creative collaborate to achieve one goal: effectiveness in the creator economy.

Dentsu has been working with influencer and creator marketing for brands including Albert Heijn, KPN, and Rabobank for years. Drawing on that experience, the agency has observed that many brands are leaving ROI on the table. They invest in reach and scale on one side, and in brand building and creative on the other, but a connection between the two is often missing.

Dentsu Influence addresses this gap in the market. By bringing media and creative together from the outset in one integrated approach, a model emerges in which strategy, content, and performance connect seamlessly – and demonstrably deliver greater effectiveness.

Anne van Luin, Business Director: "This integration goes beyond media and creative alone. Dentsu Influence brings together teams and disciplines. From SEO and Branded Content to Social Commerce, Brand Activations, and Gaming, creating a new way of working that accelerates innovation and demonstrably delivers more impact."

Felix van Wissen, Influencer Marketing Director, adds: "This means that from the very first moment, we think about how to incorporate influencers and content across different media types. Using AI and data solutions such as Dentsu Connect, we optimise this approach and ensure real impact."

Ruud de Langen, Chief Growth Officer: "With Dentsu Influence, dentsu reinforces its vision for the future of marketing: a model in which disciplines no longer operate in silos, but collectively focus on what truly matters – effectiveness."